Learn how to promote your small business on LinkedIn.
LinkedIn is one of the largest and most popular social networking platforms. Unlike Facebook, Twitter, and most other social media websites, LinkedIn is designed specifically for professionals and businesses looking to connect with similar people. While LinkedIn was originally used by job seekers and those looking to advance their careers, it is now also used by businesses and organizations to help build their brand and market their products. Follow the steps below to promote your small business on LinkedIn.
1- Set Up Your Company Page
Your LinkedIn company page enables you to tell other users about your business, as well as your products and services. You can include as much or as little detail as you want on your company page, but it’s usually best to avoid large chunks of text, as these can be difficult to read on a screen. Try to be as concise as possible, splitting large blocks of text into smaller paragraphs or using bullet points to make it easier to digest. In addition, use images and other visual elements to break up the text and help make your company page more attractive.
2- Post Regular Status Updates
Status updates give you the opportunity to capture the attention of your intended audience. You can use status updates to target specific groups of people with discounts, special offers, and other promotions. Status updates can also be used to encourage interaction with other users. Making a bold statement, asking an open question or commenting on current events can all be effective ways to start a conversation with other LinkedIn users. Changing your status on a regular basis also helps to keep your profile up to date.
3- Ask for Recommendations
LinkedIn allows users to write recommendations for businesses listed on their website. Recommendations can be extremely influential for many businesses, as potential customers are far more likely to purchase from businesses that receive recommendations and positive reviews from other people. Ask satisfied customers and other LinkedIn users to write a recommendation for your business, as this can help you build a solid reputation.
4- Get Involved with Groups
LinkedIn Groups allow you to join or create a group for any industry, job title or specific topic, which gives you the opportunity to network and discover new contacts within your industry or field of expertise. Many existing LinkedIn Groups have thousands of active users, which means that you have instant access to a wide range of like-minded people. Alternatively, you can start your own group and choose a topic for the discussions.
LinkedIn can be an extremely useful platform for marketing small businesses and making new contacts in your industry. It provides a more professional environment than most other social media platforms, which enables you to reach a different audience than you will find on Facebook and Twitter. Setting up your company page, posting regular status updates, asking for recommendations, and getting involved with LinkedIn Groups forms the foundation for successful marketing on LinkedIn.